Privacy policy.

Perfect White Smile is committed to protecting your privacy. This policy describes the information we collect when you visit our website, contact us, or receive care at any of our practices in Beverly Hills, London, and Dubai, and how we use and protect that information.

Information we collect

We collect information that you provide directly to us, as well as limited information gathered automatically when you use our website.

Information you provide

• Contact details such as your name, email address, phone number, and preferred location.
• Appointment and consultation requests, including the treatments you are interested in.
• Health and dental history shared with our clinical team during your care.
• Any messages, questions, or feedback you send to us.

Information collected automatically

• Device and browser type, general location, and pages you view on our site.
• Cookies and similar technologies used to keep the site functioning and to measure performance.

How we use your information

We use the information we collect for clear, limited purposes:

• To schedule and manage your consultations and appointments.
• To provide dental care and maintain accurate clinical records.
• To respond to your enquiries and provide the concierge support you request.
• To send you appointment reminders and important practice updates.
• To improve our website, services, and patient experience.
• To meet our legal, regulatory, and professional obligations.

Sharing and disclosure

We do not sell your personal information. We share it only when necessary, and always with appropriate safeguards in place. This may include:

• Trusted service providers who support our practice operations, such as scheduling, payment processing, and secure data hosting.
• Specialists or laboratories involved in your treatment, when sharing is needed for your care.
• Authorities or advisers where required by law, regulation, or to protect the rights and safety of our patients and team.

Anyone who handles your information on our behalf is required to keep it confidential and to use it only for the purposes we direct.

Cookies and analytics

Our website uses cookies to keep the site working properly and to understand how visitors use it. Analytics tools help us measure traffic and improve the experience in aggregate. You can manage or disable cookies through your browser settings, though some features of the site may not function as intended if cookies are turned off.

Data security

We take the protection of your information seriously. We use administrative, technical, and physical safeguards designed to protect personal and health information against unauthorized access, loss, or misuse. While no method of transmission or storage is ever completely secure, we continually review our practices to keep your information safe.

Your rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

• Access the information we hold about you.
• Request that we correct inaccurate or incomplete information.
• Request deletion of your information, subject to our legal and clinical record keeping obligations.
• Object to or restrict certain uses of your information.
• Withdraw consent where we rely on it to process your information.

To exercise any of these rights, please contact us using the details below. We will respond in line with applicable law.

Contact

If you have questions about this policy or how we handle your information, please reach our concierge team at [email protected] or call +1 310.276.4537.

Please note. This policy is provided as a general template and should be reviewed and tailored by qualified legal counsel before it is published.